Management of cross-sector collaboration in BOP-markets

This chapter outlines the research question and focus of this study. The importance and significance of this work is demonstrated by introducing the reader to the research context and identifying the research gap. The structure of this study is specified in Section 1.2 and illustrated in Figure 1.

Research question and focus:

Poverty is one of the biggest problems of our times. World leaders realize that poverty is the underlying cause for terrorism, forced migration and other social and environmental problems perceptible to developing as well as developed countries. Although the goal of poverty reduction is recognized as a high priority on political agendas and receives enumerable funds from aid organizations, traditional models of development have proven inadequate and often counter-productive. In response, academia, politicians and the business world itself proposed that the private sector should play a more active role in solving this problem. By stimulating commerce and development in low-income markets, multinational corporations (MNCs) can radically improve the lives of the poor while making a profit. ...